The Story Behind Sterna
We are Humeyra and Ali. After spending six years together, jumping from one adventure to another, we decided to embark on a different kind of journey: starting our sustainable clothing brand and telling stories of cosmos, courage, curiosity, and confidence.
Taking the Path of Sustainable Fashion
We could’ve easily started working with regular manufacturers, which would be much more cost-effective. But what would it cost to the environment? In the end, we want our brand to reflect our values. In our travels, we pay the utmost attention to being sensitive to our surroundings, so our brand should do the same. It is a more challenging path to take, but also an ethical and right one.
It’s About Sharing Stories and Values
Fashion is about expressing your virtues—making a statement in style—as much as dressing up. We want our designs to resonate with our audience. We want to share our fascination with nature’s diversity, inspire people to embrace their individuality and go on adventures in our collections. In short, we want to build an inclusive community with shared values.
Calling Out to All Contemporary Knight-errant
If you’re adventurous, whimsical, courageous, and errant, join us in our journey and take a stand for what you believe in. Take risks and be brave. Live life to its fullest potential. Let our merchandise remind you that you’re not lonely, and people cheer your valour even if you haven’t met or know them personally. So, go out there and explore the world.